{"id":387,"date":"2024-09-21T16:44:10","date_gmt":"2024-09-21T16:44:10","guid":{"rendered":"https:\/\/accessibi.com\/?p=292"},"modified":"2024-09-21T16:44:10","modified_gmt":"2024-09-21T16:44:10","slug":"povinna-pristupnost-webu-v-evrope-od-roku-2025-co-musi-firmy-vedet","status":"publish","type":"post","link":"https:\/\/accessibi.com\/cz\/povinna-pristupnost-webu-v-evrope-od-roku-2025-co-musi-firmy-vedet\/","title":{"rendered":"Povinn\u00e1 p\u0159\u00edstupnost webu v Evrop\u011b od roku 2025: co je t\u0159eba v\u011bd\u011bt"},"content":{"rendered":"

Od 28. \u010dervna 2025 se p\u0159\u00edstupnost webu stane z\u00e1konnou povinnost\u00ed pro v\u0161echny spole\u010dnosti p\u016fsob\u00edc\u00ed v Evropsk\u00e9 unii v souladu se sm\u011brnic\u00ed o p\u0159\u00edstupnosti webu.Evropsk\u00fd akt p\u0159\u00edstupnosti<\/strong> (EAA). Tento pr\u00e1vn\u00ed p\u0159edpis p\u0159edstavuje v\u00fdznamnou zm\u011bnu pro evropsk\u00e9 digit\u00e1ln\u00ed prost\u0159ed\u00ed a klade d\u016fraz na univerz\u00e1ln\u00ed p\u0159\u00edstup k webu a digit\u00e1ln\u00edm slu\u017eb\u00e1m bez ohledu na fyzick\u00e9 nebo kognitivn\u00ed schopnosti u\u017eivatel\u016f. Co p\u0159esn\u011b to v\u0161ak znamen\u00e1 pro spole\u010dnosti a jak se mohou co nejl\u00e9pe p\u0159ipravit na spln\u011bn\u00ed tohoto term\u00ednu?<\/p>\n\n\n\n

Co je to Evropsk\u00fd akt p\u0159\u00edstupnosti?<\/strong><\/h3>\n\n\n\n

Evropsk\u00fd akt p\u0159\u00edstupnosti je ambici\u00f3zn\u00ed pr\u00e1vn\u00ed p\u0159edpis, kter\u00fd Evropsk\u00e1 unie zavedla s c\u00edlem sn\u00ed\u017eit digit\u00e1ln\u00ed p\u0159ek\u00e1\u017eky, s nimi\u017e se lid\u00e9 se zdravotn\u00edm posti\u017een\u00edm denn\u011b setk\u00e1vaj\u00ed. Vztahuje se nejen na prohl\u00ed\u017een\u00ed webov\u00fdch str\u00e1nek, ale i na \u0161irokou \u0161k\u00e1lu digit\u00e1ln\u00edch produkt\u016f a slu\u017eeb, v\u010detn\u011b mobiln\u00edch aplikac\u00ed, platforem elektronick\u00e9ho obchodu, bankomat\u016f, automat\u016f na j\u00edzdenky a \u010dte\u010dek elektronick\u00fdch knih. Hlavn\u00edm c\u00edlem EAA je podporovat inkluzivn\u00ed digit\u00e1ln\u00ed prost\u0159ed\u00ed, v n\u011bm\u017e maj\u00ed osoby se zdravotn\u00edm posti\u017een\u00edm rovn\u00fd p\u0159\u00edstup k informac\u00edm, produkt\u016fm a slu\u017eb\u00e1m.<\/p>\n\n\n\n

Pro italsk\u00e9 spole\u010dnosti a spole\u010dnosti p\u016fsob\u00edc\u00ed v Evrop\u011b znamen\u00e1 EAA radik\u00e1ln\u00ed zm\u011bnu ve zp\u016fsobu navrhov\u00e1n\u00ed a spr\u00e1vy webov\u00fdch str\u00e1nek a digit\u00e1ln\u00edch aplikac\u00ed. Zat\u00edmco doposud mohla \u0159ada webov\u00fdch str\u00e1nek a platforem n\u011bkter\u00e9 aspekty p\u0159\u00edstupnosti p\u0159ehl\u00ed\u017eet, rok 2025 bude znamenat za\u010d\u00e1tek nov\u00e9 \u00e9ry, v n\u00ed\u017e budou tyto prvky nezbytn\u00e9 pro leg\u00e1ln\u00ed fungov\u00e1n\u00ed na evropsk\u00e9m trhu.<\/p>\n\n\n\n

D\u016fsledky pro spole\u010dnosti<\/strong><\/h3>\n\n\n\n

S bl\u00ed\u017e\u00edc\u00edm se term\u00ednem budou muset v\u0161echny spole\u010dnosti p\u016fsob\u00edc\u00ed v Evrop\u011b dodr\u017eovat p\u0159\u00edsn\u00e9 normy p\u0159\u00edstupnosti, kter\u00e9 definuje na\u0159\u00edzen\u00ed o p\u0159\u00edstupnosti. WCAG (Pokyny pro p\u0159\u00edstupnost webov\u00e9ho obsahu)<\/strong>kter\u00e9 tvo\u0159\u00ed r\u00e1mec pro tvorbu p\u0159\u00edstupn\u00e9ho webov\u00e9ho obsahu. WCAG zahrnuje soubor technick\u00fdch a praktick\u00fdch po\u017eadavk\u016f, jejich\u017e c\u00edlem je zajistit, aby osoby se zdravotn\u00edm posti\u017een\u00edm mohly pou\u017e\u00edvat webov\u00e9 str\u00e1nky a aplikace stejn\u011b snadno jako ostatn\u00ed.<\/p>\n\n\n\n

Mezi hlavn\u00ed po\u017eadavky pat\u0159\u00ed:<\/p>\n\n\n\n

    \n
  • Kompatibilita se \u010dte\u010dkami obrazovky<\/strong>Webov\u00e9 str\u00e1nky mus\u00ed b\u00fdt snadno p\u0159\u00edstupn\u00e9 osob\u00e1m se zrakov\u00fdm posti\u017een\u00edm, kter\u00e9 pou\u017e\u00edvaj\u00ed \u010dte\u010dky obrazovky. To znamen\u00e1, \u017ee ve\u0161ker\u00fd vizu\u00e1ln\u00ed obsah mus\u00ed b\u00fdt dopln\u011bn textov\u00fdm popisem, kter\u00fd lze t\u011bmito n\u00e1stroji \"p\u0159e\u010d\u00edst\".<\/li>\n\n\n\n
  • Navigace pomoc\u00ed kl\u00e1vesnice<\/strong>Je nezbytn\u00e9, aby bylo mo\u017en\u00e9 se po webu pohybovat v\u00fdhradn\u011b pomoc\u00ed kl\u00e1vesnice, proto\u017ee n\u011bkter\u00e9 osoby s pohybov\u00fdm posti\u017een\u00edm nemus\u00ed b\u00fdt schopny pou\u017e\u00edvat my\u0161.<\/li>\n\n\n\n
  • Alternativn\u00ed texty k obr\u00e1zk\u016fm<\/strong>Ka\u017ed\u00fd obr\u00e1zek mus\u00ed b\u00fdt doprov\u00e1zen alternativn\u00edm popisn\u00fdm textem, kter\u00fd zrakov\u011b posti\u017een\u00fdm umo\u017en\u00ed porozum\u011bt vizu\u00e1ln\u00edmu obsahu.<\/li>\n\n\n\n
  • Barevn\u00fd kontrast<\/strong>Aby byly texty \u010diteln\u00e9 i pro osoby se zrakov\u00fdm posti\u017een\u00edm, je d\u016fle\u017eit\u00e9, aby byl mezi textem a pozad\u00edm dostate\u010dn\u00fd kontrast.<\/li>\n\n\n\n
  • Omezen\u00ed ru\u0161iv\u00fdch prvk\u016f<\/strong>animace, vyskakovac\u00ed okna nebo jin\u00e9 vizu\u00e1ln\u00ed prvky, kter\u00e9 mohou ru\u0161it pozornost u\u017eivatel\u016f, mus\u00ed b\u00fdt omezeny nebo znefunk\u010dn\u011bny.<\/li>\n<\/ul>\n\n\n\n

    Nedodr\u017een\u00ed t\u011bchto po\u017eadavk\u016f m\u016f\u017ee m\u00edt z\u00e1va\u017en\u00e9 d\u016fsledky. Spole\u010dnosti, kter\u00e9 je nedodr\u017euj\u00ed, riskuj\u00ed nejen vysok\u00e9 pokuty, ale mohou tak\u00e9 \u010delit \u017ealob\u00e1m a po\u0161kozen\u00ed sv\u00e9 pov\u011bsti. Ve sv\u011bt\u011b, kter\u00fd se st\u00e1le v\u00edce zam\u011b\u0159uje na inkluzivn\u00ed praktiky, by si nedodr\u017een\u00ed EAA mohlo znep\u0159\u00e1telit velkou \u010d\u00e1st ve\u0159ejnosti.<\/p>\n\n\n\n

    Jak se p\u0159ipravit na Evropsk\u00fd akt p\u0159\u00edstupnosti<\/strong><\/h3>\n\n\n\n

    S bl\u00ed\u017e\u00edc\u00edm se term\u00ednem 2025 je z\u00e1sadn\u00ed p\u0159ipravit se p\u0159edem. \u010cek\u00e1n\u00ed na posledn\u00ed chv\u00edli by mohlo podniky znev\u00fdhodnit a hrozilo by, \u017ee budou muset prov\u00e9st ukvapen\u00e9 a \u0161patn\u011b optimalizovan\u00e9 zm\u011bny. Naopak spole\u010dnosti, kter\u00e9 jednaj\u00ed nyn\u00ed, budou m\u00edt \u010das na zaveden\u00ed solidn\u00edho a dob\u0159e strukturovan\u00e9ho pl\u00e1nu dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f a vyhnou se sp\u011bchu na posledn\u00ed chv\u00edli.<\/p>\n\n\n\n

    Z\u00e1sadn\u00edm prvn\u00edm krokem pro ka\u017edou spole\u010dnost je proveden\u00ed komplexn\u00ed anal\u00fdzy p\u0159\u00edstupnosti jej\u00edch webov\u00fdch str\u00e1nek a digit\u00e1ln\u00edch aplikac\u00ed. Tato anal\u00fdza by m\u011bla identifikovat v\u0161echny oblasti, kter\u00e9 je t\u0159eba zlep\u0161it, od probl\u00e9m\u016f s pou\u017eitelnost\u00ed pro osoby se zrakov\u00fdm, sluchov\u00fdm nebo pohybov\u00fdm posti\u017een\u00edm a\u017e po kompatibilitu se \u010dte\u010dkami obrazovky a dal\u0161\u00edmi asisten\u010dn\u00edmi technologiemi.<\/p>\n\n\n\n

    V t\u00e9to souvislosti jsou specializovan\u00e9 slu\u017eby, jako jsou slu\u017eby nab\u00edzen\u00e9 spole\u010dnost\u00ed Accessibi<\/strong> m\u016f\u017ee m\u00edt z\u00e1sadn\u00ed vliv. Accessibi nab\u00edz\u00ed nejen hloubkovou anal\u00fdzu kritick\u00fdch probl\u00e9m\u016f webu, ale tak\u00e9 snadno implementovateln\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 firm\u00e1m umo\u017e\u0148uj\u00ed rychle se p\u0159izp\u016fsobit po\u017eadavk\u016fm WCAG a zajistit soulad s p\u0159edpisy EAA. V\u00fdhoda pou\u017e\u00edv\u00e1n\u00ed platformy, jako je Accessibi, spo\u010d\u00edv\u00e1 v jednoduchosti procesu: t\u00fdm odborn\u00edk\u016f sleduje ka\u017ed\u00fd krok od identifikace probl\u00e9mu a\u017e po implementaci \u0159e\u0161en\u00ed, co\u017e minimalizuje \u010das a zdroje, kter\u00e9 spole\u010dnosti pot\u0159ebuj\u00ed.<\/p>\n\n\n\n

    Pro\u010d jednat pr\u00e1v\u011b te\u010f?<\/strong><\/h3>\n\n\n\n

    Krom\u011b z\u0159ejm\u00e9 v\u00fdhody, \u017ee se vyhnete finan\u010dn\u00edm pokut\u00e1m a pr\u00e1vn\u00edm probl\u00e9m\u016fm, existuje mnoho d\u016fvod\u016f, pro\u010d by spole\u010dnosti m\u011bly jednat a zp\u0159\u00edstupnit sv\u00e9 str\u00e1nky hned. Za prv\u00e9, p\u0159\u00edstupn\u00e9 str\u00e1nky neprosp\u00edvaj\u00ed pouze osob\u00e1m se zdravotn\u00edm posti\u017een\u00edm: zlep\u0161uj\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek pro v\u0161echny. Dob\u0159e strukturovan\u00e9 str\u00e1nky s intuitivn\u00ed navigac\u00ed a snadno \u010diteln\u00fdm obsahem se p\u0159\u00edjemn\u011bji pou\u017e\u00edvaj\u00ed v\u0161em bez ohledu na jejich schopnosti. To se prom\u00edt\u00e1 do v\u011bt\u0161\u00edho zapojen\u00ed u\u017eivatel\u016f, del\u0161\u00edho \u010dasu str\u00e1ven\u00e9ho na webu a v kone\u010dn\u00e9m d\u016fsledku i do vy\u0161\u0161\u00edch konverz\u00ed.<\/p>\n\n\n\n

    P\u0159\u00edstupnost webu m\u00e1 tak\u00e9 pozitivn\u00ed vliv na SEO. Vyhled\u00e1va\u010de, jako je Google, odm\u011b\u0148uj\u00ed webov\u00e9 str\u00e1nky, kter\u00e9 dodr\u017euj\u00ed osv\u011bd\u010den\u00e9 postupy pro p\u0159\u00edstupnost, a zlep\u0161uj\u00ed tak jejich um\u00edst\u011bn\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Web vyhovuj\u00edc\u00ed po\u017eadavk\u016fm WCAG bude tedy nejen p\u0159\u00edstupn\u00fd pro v\u0161echny, ale z\u00edsk\u00e1 tak\u00e9 v\u011bt\u0161\u00ed viditelnost online a p\u0159il\u00e1k\u00e1 v\u00edce organick\u00e9 n\u00e1v\u0161t\u011bvnosti.<\/p>\n\n\n\n

    Dal\u0161\u00edm aspektem, kter\u00fd je t\u0159eba vz\u00edt v \u00favahu, je pov\u011bst firmy. V dob\u011b, kdy jsou inkluzivita a soci\u00e1ln\u00ed odpov\u011bdnost hlavn\u00edmi t\u00e9maty, m\u016f\u017ee prok\u00e1z\u00e1n\u00ed z\u00e1vazku k digit\u00e1ln\u00ed dostupnosti zlep\u0161it image zna\u010dky. Spole\u010dnosti, kter\u00e9 v\u011bnuj\u00ed pozornost pot\u0159eb\u00e1m v\u0161ech sv\u00fdch z\u00e1kazn\u00edk\u016f, v\u010detn\u011b t\u011bch se zdravotn\u00edm posti\u017een\u00edm, si buduj\u00ed siln\u011bj\u0161\u00ed a d\u016fv\u011bryhodn\u011bj\u0161\u00ed pov\u011bst.<\/p>\n\n\n\n

    S Accessibi jste p\u0159ipraveni na rok 2025.<\/strong><\/h3>\n\n\n\n

    P\u0159\u00edprava na p\u0159\u00edjezd Evropsk\u00fd akt p\u0159\u00edstupnosti<\/em> se m\u016f\u017ee zd\u00e1t jako slo\u017eit\u00e1 v\u00fdzva, ale s Accessibi<\/strong>se proces st\u00e1v\u00e1 jednoduch\u00fdm a zvl\u00e1dnuteln\u00fdm. N\u00e1\u0161 t\u00fdm odborn\u00edk\u016f v\u00e1s provede ka\u017ed\u00fdm krokem od po\u010d\u00e1te\u010dn\u00ed anal\u00fdzy a\u017e po implementaci zm\u011bn a zajist\u00ed, \u017ee va\u0161e str\u00e1nky budou pln\u011b v souladu s p\u0159edpisy do roku 2025.<\/p>\n\n\n\n

    Ne\u010dekejte na posledn\u00ed chv\u00edli: jednejte hned a prom\u011b\u0148te p\u0159\u00edstupnost v p\u0159\u00edle\u017eitost, jak zlep\u0161it sv\u00e9 podnik\u00e1n\u00ed, poskytnout u\u017eivatel\u016fm lep\u0161\u00ed z\u00e1\u017eitek a zv\u00fd\u0161it svou viditelnost online. S Accessibi<\/strong>jste v dobr\u00fdch rukou.<\/p>","protected":false},"excerpt":{"rendered":"

    A partire dal 28 giugno 2025, l’accessibilit\u00e0 web diventer\u00e0 un obbligo legale per tutte le aziende che operano all’interno dell’Unione Europea, in conformit\u00e0 con l’European Accessibility Act (EAA). Questa normativa rappresenta un cambiamento significativo per il panorama digitale europeo, ponendo l’accento su un accesso universale al web e ai servizi digitali, indipendentemente dalle capacit\u00e0 fisiche […]<\/p>","protected":false},"author":1,"featured_media":388,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibilita"],"yoast_head":"\nAccessibilit\u00e0 web obbligatoria in Europa dal 2025: Cosa sapere | Accessibi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accessibi.com\/cz\/povinna-pristupnost-webu-v-evrope-od-roku-2025-co-musi-firmy-vedet\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accessibilit\u00e0 web obbligatoria in Europa dal 2025: Cosa sapere | Accessibi\" \/>\n<meta property=\"og:description\" content=\"A partire dal 28 giugno 2025, l’accessibilit\u00e0 web diventer\u00e0 un obbligo legale per tutte le aziende che operano all’interno dell’Unione Europea, in conformit\u00e0 con l’European Accessibility Act (EAA). Questa normativa rappresenta un cambiamento significativo per il panorama digitale europeo, ponendo l’accento su un accesso universale al web e ai servizi digitali, indipendentemente dalle capacit\u00e0 fisiche […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/accessibi.com\/cz\/povinna-pristupnost-webu-v-evrope-od-roku-2025-co-musi-firmy-vedet\/\" \/>\n<meta property=\"og:site_name\" content=\"Accessibi\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-21T16:44:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/accessibi.com\/wp-content\/uploads\/2024\/09\/italy-and-european-union-flags-2023-11-27-04-57-48-utc-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1686\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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