{"id":746,"date":"2025-04-30T22:16:48","date_gmt":"2025-04-30T20:16:48","guid":{"rendered":"https:\/\/accessibi.com\/?p=746"},"modified":"2025-05-01T10:20:08","modified_gmt":"2025-05-01T08:20:08","slug":"pristupnost-webu-ve-spojenych-statech-americkych-pravni-povinnosti-a-moznosti-pro-spolecnosti","status":"publish","type":"post","link":"https:\/\/accessibi.com\/cz\/pristupnost-webu-ve-spojenych-statech-americkych-pravni-povinnosti-a-moznosti-pro-spolecnosti\/","title":{"rendered":"P\u0159\u00edstupnost webu ve Spojen\u00fdch st\u00e1tech: pr\u00e1vn\u00ed povinnosti a mo\u017enosti pro spole\u010dnosti"},"content":{"rendered":"

Ve Spojen\u00fdch st\u00e1techdigit\u00e1ln\u00ed p\u0159\u00edstupnost<\/strong> nen\u00ed ani nov\u00fd, ani budouc\u00ed term\u00edn: je to ji\u017e pr\u00e1vn\u00ed povinnost<\/strong> po n\u011bkolik let. Na\u0159\u00edzen\u00ed, jako je nap\u0159.Z\u00e1kon o zdravotn\u011b posti\u017een\u00fdch (ADA)<\/strong> a \u010cl\u00e1nek 508 z\u00e1kona o rehabilitaci<\/strong> stanovit p\u0159esn\u00e9 po\u017eadavky, kter\u00e9 zajist\u00ed, \u017ee webov\u00e9 str\u00e1nky, mobiln\u00ed aplikace a digit\u00e1ln\u00ed platformy budou p\u0159\u00edstupn\u00e9 i pro osoby se zdravotn\u00edm posti\u017een\u00edm.<\/p>\n\n\n\n

Vzhledem k rostouc\u00edmu po\u010dtu \u017ealob za nep\u0159\u00edstupn\u00e1 m\u00edsta a rostouc\u00edmu d\u016frazu na soci\u00e1ln\u00ed odpov\u011bdnost a inkluzivitu je nezbytn\u00e9, aby ka\u017ed\u00e1 spole\u010dnost, kter\u00e1 p\u016fsob\u00ed (nebo hodl\u00e1 p\u016fsobit) na americk\u00e9m trhu, t\u011bmto p\u0159edpis\u016fm pln\u011b porozum\u011bla a postupovala podle nich.<\/p>\n\n\n\n

Co stanov\u00ed p\u0159edpisy USA<\/h3>\n\n\n\n

ADA - Z\u00e1kon o zdravotn\u011b posti\u017een\u00fdch<\/h4>\n\n\n\n

ADA, kter\u00e1 plat\u00ed od roku 1990, zakazuje v\u0161echny formy diskriminace osob se zdravotn\u00edm posti\u017een\u00edm. A\u010dkoli byl z\u00e1kon p\u016fvodn\u011b ur\u010den pro fyzick\u00e9 prostory, postupn\u011b byl soudy a ministerstvem spravedlnosti (DOJ) vykl\u00e1d\u00e1n jako pou\u017eiteln\u00e9 i pro digit\u00e1ln\u00ed prost\u0159ed\u00ed<\/strong>v\u010detn\u011b webov\u00fdch str\u00e1nek a mobiln\u00edch aplikac\u00ed soukrom\u00fdch spole\u010dnost\u00ed.<\/p>\n\n\n\n

Zejm\u00e9na spole\u010dnosti nab\u00edzej\u00edc\u00ed zbo\u017e\u00ed nebo slu\u017eby ve\u0159ejnosti mus\u00ed zajistit, aby jejich digit\u00e1ln\u00ed n\u00e1stroje byly p\u0159\u00edstupn\u00e9, jinak riskuj\u00ed pr\u00e1vn\u00ed sankce a po\u0161kozen\u00ed pov\u011bsti.<\/p>\n\n\n\n

\u010cl\u00e1nek 508<\/h4>\n\n\n\n

\u010cl\u00e1nek 508 se vztahuje p\u0159edev\u0161\u00edm na feder\u00e1ln\u00ed agentury<\/strong> a poskytovatel\u016fm z ve\u0159ejn\u00e9ho sektoru a ukl\u00e1d\u00e1 jim povinnost zajistit, aby byly v\u0161echny informa\u010dn\u00ed technologie p\u0159\u00edstupn\u00e9 pro zam\u011bstnance a ob\u010dany se zdravotn\u00edm posti\u017een\u00edm. Mnoho soukrom\u00fdch organizac\u00ed v\u0161ak tyto normy p\u0159ij\u00edm\u00e1 dobrovoln\u011b, aby vyhov\u011bly po\u017eadavk\u016fm na WCAG (Pokyny pro p\u0159\u00edstupnost webov\u00e9ho obsahu)<\/strong>jako glob\u00e1ln\u00ed technickou referenci pro p\u0159\u00edstupnost webu.<\/p>\n\n\n\n

Co znamen\u00e1 b\u00fdt v souladu s p\u0159edpisy<\/h3>\n\n\n\n

Spln\u011bn\u00ed standard\u016f p\u0159\u00edstupnosti znamen\u00e1:<\/p>\n\n\n\n

    \n
  • Kompatibilita se \u010dte\u010dkami obrazovky<\/strong> pro nevidom\u00e9 nebo zrakov\u011b posti\u017een\u00e9 osoby<\/li>\n\n\n\n
  • Navigace pouze pomoc\u00ed kl\u00e1vesnice<\/strong>pro ty, kte\u0159\u00ed nemohou pou\u017e\u00edvat my\u0161<\/li>\n\n\n\n
  • Alternativn\u00ed texty k obr\u00e1zk\u016fm<\/strong>u\u017eite\u010dn\u00e9 pro hlasov\u00e9 \u010dte\u010dky<\/li>\n\n\n\n
  • Dostate\u010dn\u00fd kontrast mezi textem a pozad\u00edm<\/strong>pro usnadn\u011bn\u00ed \u010ditelnosti<\/li>\n\n\n\n
  • Ovl\u00e1d\u00e1n\u00ed dynamick\u00fdch a vyskakovac\u00edch prvk\u016f<\/strong>kter\u00e9 mohou naru\u0161it neurodivergentn\u00ed u\u017eivatele.<\/li>\n\n\n\n
  • S\u00e9mantick\u00e1 struktura k\u00f3du<\/strong>pro jasn\u00e9 a ucelen\u00e9 uskute\u010dn\u011bn\u00ed<\/li>\n<\/ul>\n\n\n\n

    D\u016fsledky nedodr\u017een\u00ed p\u0159edpis\u016f<\/h3>\n\n\n\n

    V USA m\u016f\u017ee nedodr\u017een\u00ed p\u0159edpis\u016f o p\u0159\u00edstupnosti v\u00e9st k tomu, \u017ee pr\u00e1vn\u00ed kroky<\/strong> u\u017eivatel\u016f, zna\u010dn\u00e9 pokuty a po\u0161kozen\u00ed obrazu<\/strong>. Jen v roce 2023 byly pod\u00e1ny tis\u00edce \u017ealob pro poru\u0161en\u00ed ADA v digit\u00e1ln\u00ed oblasti, zejm\u00e9na proti elektronick\u00fdm obchod\u016fm, hotel\u016fm, restaurac\u00edm a vzd\u011bl\u00e1vac\u00edm instituc\u00edm.<\/p>\n\n\n\n

    D\u016fsledky v\u0161ak nejsou jen pr\u00e1vn\u00ed: zanedb\u00e1n\u00ed p\u0159\u00edstupnosti znamen\u00e1. vylou\u010dit miliony u\u017eivatel\u016f<\/strong> a potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, co\u017e tak\u00e9 po\u0161kozuje obchod.<\/p>\n\n\n\n

    Pro\u010d investovat do p\u0159\u00edstupnosti pr\u00e1v\u011b te\u010f<\/h3>\n\n\n\n

    Zp\u0159\u00edstupn\u011bn\u00ed webu nebo aplikace nen\u00ed jen povinnost: je to p\u0159\u00edle\u017eitost pro:<\/p>\n\n\n\n

      \n
    • Osloven\u00ed \u0161ir\u0161\u00edho publika<\/strong><\/li>\n\n\n\n
    • Zlep\u0161en\u00ed u\u017eivatelsk\u00e9 zku\u0161enosti pro v\u0161echny<\/strong><\/li>\n\n\n\n
    • Zvy\u0161ov\u00e1n\u00ed konverz\u00ed<\/strong><\/li>\n\n\n\n
    • Pos\u00edlen\u00ed pov\u011bsti zna\u010dky<\/strong><\/li>\n\n\n\n
    • Up\u0159ednost\u0148ov\u00e1n\u00ed indexace ve vyhled\u00e1va\u010d\u00edch<\/strong> (SEO)<\/li>\n<\/ul>\n\n\n\n

      Jak v\u00e1m m\u016f\u017ee Accessibi pomoci<\/h3>\n\n\n\n

      Specializovan\u00e9 slu\u017eby, jako jsou Accessibi<\/strong> v\u00e1m umo\u017en\u00ed rychle a profesion\u00e1ln\u011b analyzovat a zlep\u0161it p\u0159\u00edstupnost va\u0161ich str\u00e1nek a p\u0159izp\u016fsobit je standard\u016fm po\u017eadovan\u00fdm ADA a WCAG. N\u00e1\u0161 t\u00fdm v\u00e1s podpo\u0159\u00ed v ka\u017ed\u00e9 f\u00e1zi: od po\u010d\u00e1te\u010dn\u00edho posouzen\u00ed a\u017e po technickou implementaci, abyste zajistili maxim\u00e1ln\u00ed soulad s minim\u00e1ln\u00edmi dopady na zdroje va\u0161\u00ed spole\u010dnosti.<\/p>\n\n\n\n

      Ve Spojen\u00fdch st\u00e1tech je p\u0159\u00edstupnost webov\u00fdch str\u00e1nek ji\u017e nyn\u00ed pr\u00e1vn\u00ed, etick\u00e9 a strategick\u00e9 ot\u00e1zky<\/strong>. Jej\u00ed ignorov\u00e1n\u00ed znamen\u00e1 vystavit se re\u00e1ln\u00fdm rizik\u016fm, zat\u00edmco jej\u00ed p\u0159ijet\u00ed m\u016f\u017ee pos\u00edlit konkurenceschopnost podniku a zlep\u0161it vztahy se v\u0161emi u\u017eivateli. S Accessibi je dodr\u017eov\u00e1n\u00ed americk\u00fdch p\u0159edpis\u016f jednoduch\u00e9 a v\u00fdhodn\u00e9.<\/p>\n\n\n\n

      Kontaktujte n\u00e1s je\u0161t\u011b dnes<\/strong> o bezplatnou anal\u00fdzu va\u0161ich str\u00e1nek a zjist\u011bte, jak zajistit, aby va\u0161e digit\u00e1ln\u00ed prezentace byla skute\u010dn\u011b inkluzivn\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"

      Negli Stati Uniti, l\u2019accessibilit\u00e0 digitale non \u00e8 una novit\u00e0 n\u00e9 una scadenza futura: \u00e8 gi\u00e0 un obbligo legale da diversi anni. Normative come l\u2019Americans with Disabilities Act (ADA) e la Section 508 del Rehabilitation Act impongono requisiti precisi per garantire che siti web, applicazioni mobili e piattaforme digitali siano accessibili anche alle persone con disabilit\u00e0. […]<\/p>","protected":false},"author":1,"featured_media":747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibilita"],"yoast_head":"\nAccessibilit\u00e0 web negli Stati Uniti: obblighi legali e opportunit\u00e0 per le aziende | Accessibi<\/title>\n<meta name=\"description\" content=\"Negli Stati Uniti, l\u2019accessibilit\u00e0 digitale non \u00e8 una novit\u00e0 n\u00e9 una scadenza futura: \u00e8 gi\u00e0 un obbligo legale da diversi anni. Normative come l\u2019Americans with Disabilities Act (ADA) e la Section 508 del Rehabilitation Act impongono requisiti precisi per garantire che siti web, applicazioni mobili e piattaforme digitali siano accessibili anche alle persone con disabilit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accessibi.com\/cz\/pristupnost-webu-ve-spojenych-statech-americkych-pravni-povinnosti-a-moznosti-pro-spolecnosti\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accessibilit\u00e0 web negli Stati Uniti: obblighi legali e opportunit\u00e0 per le aziende | Accessibi\" \/>\n<meta property=\"og:description\" content=\"Negli Stati Uniti, l\u2019accessibilit\u00e0 digitale non \u00e8 una novit\u00e0 n\u00e9 una scadenza futura: \u00e8 gi\u00e0 un obbligo legale da diversi anni. Normative come l\u2019Americans with Disabilities Act (ADA) e la Section 508 del Rehabilitation Act impongono requisiti precisi per garantire che siti web, applicazioni mobili e piattaforme digitali siano accessibili anche alle persone con disabilit\u00e0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/accessibi.com\/cz\/pristupnost-webu-ve-spojenych-statech-americkych-pravni-povinnosti-a-moznosti-pro-spolecnosti\/\" \/>\n<meta property=\"og:site_name\" content=\"Accessibi\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-30T20:16:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-01T08:20:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/accessibi.com\/wp-content\/uploads\/2025\/04\/american-queuing-at-a-polling-place-2025-02-12-03-04-25-utc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/accessibi.com\/accessibilita-web-negli-stati-uniti-obblighi-legali-e-opportunita-per-le-aziende\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/accessibi.com\/accessibilita-web-negli-stati-uniti-obblighi-legali-e-opportunita-per-le-aziende\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/accessibi.com\/#\/schema\/person\/627c156f54e1f6c145189c948c6286fa\"},\"headline\":\"Accessibilit\u00e0 web negli Stati Uniti: obblighi legali e opportunit\u00e0 per le aziende\",\"datePublished\":\"2025-04-30T20:16:48+00:00\",\"dateModified\":\"2025-05-01T08:20:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/accessibi.com\/accessibilita-web-negli-stati-uniti-obblighi-legali-e-opportunita-per-le-aziende\/\"},\"wordCount\":573,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/accessibi.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/accessibi.com\/accessibilita-web-negli-stati-uniti-obblighi-legali-e-opportunita-per-le-aziende\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/accessibi.com\/wp-content\/uploads\/2025\/04\/american-queuing-at-a-polling-place-2025-02-12-03-04-25-utc.jpg\",\"articleSection\":[\"Accessibilit\u00e0\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/accessibi.com\/accessibilita-web-negli-stati-uniti-obblighi-legali-e-opportunita-per-le-aziende\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/accessibi.com\/accessibilita-web-negli-stati-uniti-obblighi-legali-e-opportunita-per-le-aziende\/\",\"url\":\"https:\/\/accessibi.com\/accessibilita-web-negli-stati-uniti-obblighi-legali-e-opportunita-per-le-aziende\/\",\"name\":\"Accessibilit\u00e0 web negli Stati Uniti: obblighi legali e opportunit\u00e0 per le aziende | Accessibi\",\"isPartOf\":{\"@id\":\"https:\/\/accessibi.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/accessibi.com\/accessibilita-web-negli-stati-uniti-obblighi-legali-e-opportunita-per-le-aziende\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/accessibi.com\/accessibilita-web-negli-stati-uniti-obblighi-legali-e-opportunita-per-le-aziende\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/accessibi.com\/wp-content\/uploads\/2025\/04\/american-queuing-at-a-polling-place-2025-02-12-03-04-25-utc.jpg\",\"datePublished\":\"2025-04-30T20:16:48+00:00\",\"dateModified\":\"2025-05-01T08:20:08+00:00\",\"description\":\"Negli Stati Uniti, l\u2019accessibilit\u00e0 digitale non \u00e8 una novit\u00e0 n\u00e9 una scadenza futura: \u00e8 gi\u00e0 un obbligo legale da diversi anni. 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