In recent years, web accessibility has become a priority for governments, companies, and web developers. This is not just an ethical or social issue, but a real legal obligation in many parts of the world, including Europe. With the enactment of the European Accessibility Act in 2025, many companies that offer digital products and services to consumers are required to make them accessible to people with disabilities. But accessibility should not only be seen as a rule to follow. It is also an opportunity to improve web enjoyment and attract a wider audience.

Why is accessibility important?

According to the World Health Organization, about 16% of the world's population — one person in six — lives with a significant disability (2023 estimate), which can affect the way they interact with online content. However, most websites are not designed with their needs in mind. This means that millions of people cannot easily navigate the Internet, find information or use essential services.

An accessible site lets many more people use its content, including those with sensory, motor, or cognitive disabilities, and removes obstacles that would otherwise block them entirely. It's not just about adding alternative text to images or making videos accessible-it's about creating a smooth and inclusive experience for every user, improving navigation, readability, and interactivity.

Accessibility as a competitive advantage

In addition to legal obligation, accessibility can become a powerful competitive advantage for companies. Offering an accessible site means attracting a wider audience, inclusive of people with disabilities, the elderly, or users with slow Internet connections. In an increasingly competitive market, standing out for your commitment to inclusivity can improve brand reputation and create a more loyal customer base.

But it doesn't end there. Accessibility also improves the overall user experience. A site that is easy to navigate and understandable not only helps those with specific difficulties, but also makes life easier for all other users. An intuitive interface, clearly visible buttons, clear text, and well-structured content increase site retention and reduce abandonment rates.

Accessibility and SEO: many best practices in common

Another aspect to consider is the relationship between accessibility and SEO. Many accessibility best practices (alt text, semantic structure, clear headings) also make a site easier for search engines to read. Well-organized content and a clear heading structure can also make a site easier to index.

Accessibility is not, however, a ranking factor declared by search engines: how organic traffic develops depends on many other factors. Working on accessibility means, above all, making your site usable by more people.

How Accessibi can support your technical work — and your growth

With the 2025 deadline getting closer and closer, many companies are wondering how to adapt their websites to the new accessibility regulations. Accessibi helps you work on your site's accessibility with reference to WCAG 2.1/2.2 AA, the technical standard referenced by the European Accessibility Act.

Our team of experts will perform a detailed analysis of your site, identifying areas that require improvement. Then, if requested, we will implement the fixes on the agreed perimeter, with the goal of reaching WCAG level AA and improving the user experience. Which legal obligations apply to your company depends on the country, the sector and the service: technical conformance alone does not amount to meeting every legal obligation.

But we do not stop at the technical side: Accessibi will help you see accessibility as an opportunity to grow. With a more inclusive site, you reduce your risks and your content can be used by more people, which also strengthens your reputation as a caring and responsible company. This article is for information only and does not constitute legal advice: check the obligations that apply to you with your own advisors.

Conclusion

Web accessibility is the future, and with the obligations in force since 2025, many companies will have to adapt. But this should not be seen as a burden: it is an opportunity to improve your site, increase your audience, and strengthen your market position. With Accessibi, you can face this challenge with confidence, knowing that you have a team of experts by your side ready to help you make your site more accessible and competitive.