When people think of web accessibility, they often focus on people with disabilities. However, making a site accessible means not only opening it up to a specific part of the population, but improving the experience for all users, including those without disabilities. But not only that: an accessible site can also have a positive impact on your SEO and search engine rankings.

An accessible website is, by definition, easier to navigate, with clear text, descriptive images and an intuitive interface. These aspects not only make life easier for those with motor or cognitive impairments, but also improve the experience for all users. For example, people navigating from mobile devices will benefit from a simple and straightforward interface, while those with slow connections will appreciate optimised images and reduced loading times.

Many accessibility good practices (alternative text, semantic structure, clear headings) also make a site easier for search engines to read. A site that follows the WCAG guidelines usually has cleaner, better-structured markup, which can make it easier for search engines to crawl; accessibility is not, however, a ranking factor declared by search engines, and how organic traffic performs depends on many other factors.

With Accessibi, you can improve both the accessibility and the SEO of your site. Our team will analyse the agreed pages of your site to optimise them for both users and search engines. The aim is a site that is more accessible and easier to use within the agreed scope: the outcome also depends on your platform, your content and the work you decide to carry out.