In recent years, web accessibility has become a priority for governments, companies and web developers. It is not just an ethical or social issue, but a real legal obligation in many parts of the world, including Europe. With the entry into force of the European Accessibility Act in 2025, all companies will be obliged to make their websites accessible to people with disabilities. But accessibility should not only be seen as a rule to follow. It is also an opportunity to improve the use of the web and attract a wider audience.
Why is accessibility important?
Approximately 15% of the world's population lives with some form of disability, which may affect the way they interact with online content. However, most websites are not designed with their needs in mind. This means that millions of people cannot easily navigate the Internet, find information or use essential services.
An accessible site ensures that everyone, regardless of their physical or cognitive abilities, can fully enjoy its content. It is not just about adding alternative text to images or making videos accessible: it is about creating a smooth and inclusive experience for every user, improving navigation, readability and interactivity.
Accessibility as a competitive advantage
Beyond the legal obligation, accessibility can become a powerful competitive advantage for companies. Offering an accessible site means attracting a wider audience, including people with disabilities, the elderly or users with slow internet connections. In an increasingly competitive market, standing out for your commitment to inclusivity can improve brand reputation and create a more loyal customer base.
But it doesn't end there. Accessibility also improves the overall user experience. A site that is easy to navigate and understandable not only helps those with specific difficulties, but also makes life easier for all other users. An intuitive interface, clearly visible buttons, clear text and well-structured content increase site retention and reduce abandonment rates.
Accessibility and SEO: a winning combination
Another aspect to consider is the impact of accessibility on SEO. Search engines, such as Google, prefer well-structured sites that are easy to navigate. Accessible sites respect best practices in terms of content structure, loading speed and image optimisation. This makes them easier to index and, consequently, increases visibility in search results.
Having an accessible site, therefore, is not only about complying with regulations and doing the right thing: it is also about improving organic rankings, attracting more traffic and gaining an advantage over competitors who are less attentive to these issues.
How Accessibi can help you conform and grow
With the 2025 deadline ever closer, many companies are wondering how to adapt their websites to the new accessibility regulations. Accessibi offers a turnkey solution to help you make your site compliant with the European Accessibility Act.
Our team of experts will carry out a detailed analysis of your site, identifying areas that require improvement. We will then implement the necessary changes to ensure that your site is accessible, complies with legal requirements, and improves the user experience. From managing visual content to creating intuitive and responsive navigation, we will take care of everything for you.
But we do not stop at compliance: Accessibi will help you see accessibility as an opportunity to grow. With a more inclusive site, you will not only avoid penalties, but you will also attract a wider audience, improve your SEO ranking and consolidate your reputation as a caring and responsible company.
Conclusion
Web accessibility is the future, and with the legal obligation coming in 2025, all companies will have to adapt. But this should not be seen as a burden: it is an opportunity to improve your site, increase your audience and strengthen your market position. With Accessibiyou can face this challenge with peace of mind, knowing that you have a team of experts at your side ready to make your site accessible, compliant and competitive.
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