Showcase and institutional sites: really subject to accessibility obligations?

With the Legislative Decree 82/2022which transposes in Italy the Directive (EU) 2019/882 (European Accessibility Act), digital accessibility becomes a legal requirement for certain categories of digital consumer products and services.

But beware: not all showcase or institutional sites are automatically subject obligations by 28 June 2025.

Who is obliged to comply?

The obligation concerns the digital services indicated by the EAAincluding:

  • E-commerce Services (when the consumer can conclude an online contract, e.g. purchase or payment).
  • Electronic Communication Services.
  • Services providing access to audiovisual media (streaming platforms, TV apps, etc.).
  • Digital elements of passenger transport services (sites, apps, ticketing, real-time information).
  • Consumer banking services.
  • E-books and dedicated software.

Normative references

What does 'accessible' mean?

A site is considered accessible when it can also be used by persons with sensory, motor or cognitive disabilities. Commonly applied requirements refer to WCAG 2.1 level AA guidelinesincluding:

  • Compatibility with screen readers and assistive technologies.
  • Full keyboard navigation.
  • Adequate colour contrast.
  • Alternative texts for images, subtitles for videos, transcripts for audio.
  • Correct semantic structure of HTML code.

Who is subject to the obligation?

  • Companies and providers of consumer-facing digital services (e.g. e-commerce platforms).
  • SaaS Providers and developers offering digital services to the public.

B2B or purely informative showcase sites are not obliged unless they are part of a service covered by the directive.

Exemptions and waivers

  • Microenterprises (fewer than 10 employees and turnover ≤ EUR 2 million) are exempted from the obligation for servicesbut not for the production of software or sites for third parties.
  • The exemption may be invoked for "disproportionate burden"but the evaluation must be documented and retained for at least five years.

Main deadlines

  • 28 June 2025: compliance obligation for digital services covered by the EAA (new and current).
  • Until 28 June 2030: services may continue to use digital products already in use before 2025, but must still comply with the requirements when updated.

Sanctions and controls

The controlling body is AgID, who can:

  • Request corrective changes.
  • Deactivate non-compliant services.
  • Apply penalties between EUR 5,000 and EUR 40,000.

Why does it make sense to act anyway?

  • Preventing legal and reputational risks.
  • Offer an inclusive experience to all users.
  • Improving SEO and usability.
  • Showing concern for social responsibility.

An easy process to make your accessible site

Our system is designed to be simple, intuitive and compatible with any website, regardless of the platform or CMS used. Integration requires a targeted change to the code, without disrupting the existing structure, and enables the widget as a starting point towards a more accessible site.

In just a few steps, you can start on a concrete path towards digital inclusiveness, improving the user experience and moving closer to compliance with international standards. An immediate solution, designed for agencies, developers and companies that want to act effectively, without initial technical obstacles.

Request your free consultation

Fill in the form to receive a personalised consultation and find out how we can help you make your website accessible and compliant with regulations. Our team of experts is ready to guide you step by step, offering solutions tailored to your needs